SlimCat, from R&D to acquisition
- The project
- A product built from scratch, then sold to Radio Systems.
- My role
- Involved across the full lifecycle: research and development, go-to-market and commercialization through to the sale.
Selected work
Max Garon, President of Inovago
Twenty years of selling products online, from Sherbrooke, Quebec.
I help small and mid-sized businesses sell on Shopify, Amazon and Walmart, reach the right customers with Google and Microsoft Ads, and save time with AI. In English or French, on site or remote.
20062011201620212026
Inovago foundedStill going
What I do for clients
Shopify stores
Catalogue structure, collections, product pages, checkout journey and conversion optimization.
Marketplaces
Listing setup and management on Amazon, Walmart and Best Buy: compliance, content, Sponsored Products campaigns and performance tracking.
Marketing and acquisition
SEO, Google Ads and Microsoft Advertising campaigns, web analytics, and content that answers what your customers actually search for.
Product launches
From R&D to market: user manuals, websites, branding, OEM sourcing and importing.
AI and automation
Assisted writing, organizing information and automating repetitive tasks with OpenAI and Microsoft Copilot.
Selected work
SSSCAT.com
- The project
- Market the SSSCAT deterrent for PetSafe and Premier Pet Products, which holds the US distribution rights.
- My role
- Branding and site content within PetSafe’s brand guidelines, and part of the commercial team for the product’s second version.
- Branding
- Website
- US market
Spray Commander
- The project
- Launch a training spray.
- My role
- Worked on the R&D to make it a training method, wrote the user manual, and designed the website and its content.
- R&D
- Manual
- Website
Multivet International
- The project
- Support Multivet International’s online growth.
- My role
- Built the multivet-inter.com websites and contributed to product development.
- Websites
- Products
RodenticideCanada.com
- The project
- Sell rodent control products to agricultural and professional buyers.
- My role
- Designed the site end to end, with navigation built for fast answers and SEO-optimized content.
- E-commerce
- SEO
- B2B
Inovago.com and Inovago.net
- The project
- Build Inovago’s showcase site and store.
- My role
- Design, content and SEO, a catalogue of about 200 agricultural and veterinary products, and importing through Alibaba for the OEM brand and licensing.
- Shopify
- OEM
- SEO
Amazon and Walmart Canada
- The project
- Sell on Canadian marketplaces.
- My role
- A seller since the early days of Amazon.ca and Walmart.ca: listing optimization and Sponsored Products campaigns.
- Amazon
- Walmart
- Advertising
How we work together
Assess
We look at your store, your numbers and your goals.
Plan
I propose the priorities that pay off fastest.
Execute
I do the work, or train your team to do it.
Measure
We track results and adjust.
Tools I use
Commerce
Shopify, Amazon Seller Central, Walmart Seller Center, Best Buy Marketplace
Marketing and data
Google Ads, Microsoft Advertising, web analytics, Salesforce depending on the project
Design, video and AI
Photoshop, Illustrator, Premiere, After Effects (from narration to post-production), ChatGPT, Microsoft Copilot
Background
President and founder, Inovago Inc.
Leadership, strategy, partnerships and delivery of e-commerce, marketing and AI projects.
CIUSSS de l’Estrie–CHUS (Santé Québec)
Logistics and administrative roles in a hospital network: strict procedures, data confidentiality and patient service. The same rigour I now bring to client projects.
- Education
Bachelor’s in e-commerce and marketing, Université Laval
Common questions
Do you only work in the Eastern Townships?
No. I’m based in Sherbrooke, but I also work remotely with businesses across Quebec and Canada.
Do you work in English?
Yes, in English and French.
How is pricing set?
Hourly or custom, depending on the scope. Our first conversation is about defining what you need.
Can you train my team instead of doing everything?
Yes. Corporate training is available on Shopify, marketing and AI.
Have a project in mind?
Tell me where you are today. I’ll reply with a concrete first step.
Let’s talk about your project