Portfolio
Max Garon - Digital Marketing Portfolio
Expertise in Digital Marketing
1. Google & Microsoft MarketingCampaign Management: Extensive experience in managing campaigns on Google Ads and Microsoft Advertising.Analysis & Optimization: Proficiency in using analytics tools to drive data-driven optimizations.Strategy Development: Development of digital marketing strategies aimed at improving brand visibility and increasing conversions.
2. E-commerce Marketing (Amazon & Walmart)Early Experience: Involvement from the beginning of the Amazon Canada and Walmart Canada platforms as a seller.Product Sheet Optimization: Expertise in optimizing product sheets to improve visibility and sales.Advertising Campaigns: Management of successful Sponsored Products campaigns to increase product discoverability.Web Projects1. Spray Commander Project (R&D, Educational Manual and Website Development)I actively participated in the Research and Development (R&D) of the Spray Commander product, with the mandate to develop the spray as a training method. In addition, I developed the Spray Commander project user manual and website, focusing on the design, writing and publication of online content to ensure a clear user interface and informative content.
2. Commercialization and Marketing of SSSCAT.comI worked on the branding of SSSCAT on the SSSCAT.com website, where my role was to adapt the content and presentation to maximize user engagement while respecting the brand guidelines of Petsafe and Premier Pet Products. I was also part of the commercial team for the second version of the SCAP product, sold by Premier Pet Products, the company that holds the distribution rights for the American market.
3. SlimCat Project – R&D to CommercializationProject Management: Participation in the entire project lifecycle, from R&D to commercialization, culminating in a successful sale to Radio Systems.
4. Creation of Multivet-Inter.com Websites and Product DevelopmentI was responsible for the creation of the multivet-inter.com websites and actively participated in the development of products for Multivet International, contributing to the growth of the company and its online presence.
5. Creation of Inovago.com & Inovago.net WebsitesAs CEO of Inavego, I was responsible for overseeing and executing all aspects of the Inovago.com and Inovago.net projects. My role was comprehensive, involving design, content management and SEO optimization to ensure optimal visibility on search engines. Inavego was also involved in importing items via Alibaba for our OEM brand and licensing, further demonstrating the extent of my responsibilities in this project.
6. Creation of RodenticideCanada.comI designed and developed the RodenticideCanada.com website, managing the entire project from the site design to the optimization of the content for SEO. The site was designed to offer smooth navigation and quick access to essential information for customers. RodenticideCanada.com's main markets are the agricultural market and the professional market.
Graphic Arts
1. Mastery of the Adobe SuiteCreative Design: Advanced skills in Adobe Photoshop, Illustrator, Premiere and After Effects.Branding & Visual Identity: Development of coherent visual identities aligned with business objectives.
2. Video Production & EditingNarration & Post-Production: Expertise in video production, from narration to post-production, delivering professional content.